Tsinghua SEM DBA Inaugural Class Visits DoBe, Focusing on Industrial Innovation and Practices
Recently, students from the inaugural class of Tsinghua University School of Economics and Management's DBA program visited DoBe Group. Through on-site inspections of DoBe WE@ Shanghai Bookmall, DoBe WE@BUND INTERNATIONAL HUB, and DoBe TAOHUAWU projects, they gained an in-depth understanding of DoBe's innovative practices in cultural and creative industrial park operations and industrial services.
The Tsinghua SEM DBA program is committed to providing high-level and in-depth applied management research education for senior Chinese management practitioners and experienced management research consultants. It aims to cultivate a group of advanced applied management research talents for enterprises, helping Chinese companies achieve sustainable development in complex market environments. The inaugural class students come from various industries such as finance, technology, manufacturing, and culture. This visit was a crucial opportunity for them to integrate management theory with corporate practice.
The itinerary spanned Shanghai and Suzhou, with the first stop at DoBe WE@BUND INTERNATIONAL HUB. As a cultural and creative industry demonstration building and key historical preservation site in Shanghai's Huangpu District, it has served over 130 global creative industry enterprises. DoBe invited renowned Italian architect and Milan Expo master planner Stefano Boeri to redesign the 1930 former HuaShang Stock Exchange building with the concept of "preserving the old while innovating the new". The preserved vault tunnels and steel beam structures are integrated with vertical forests, allowing participants to experience the harmonious fusion of history and modernity. The project of DoBe WE@ Shanghai Bookmall, formerly known as Century Publishing Building, is adjacent to Fuzhou Road and seamlessly connected to Shanghai Book City. As a hub for the digital advertising industry, it has attracted over 70% of the advertising industry chain by introducing high-quality cultural enterprises and resources from both domestic and international markets. This innovative model, integrating creative offices, cultural exchanges, new consumption, and performance exhibitions, has sparked lively discussions among participants. In Suzhou's Taohuawu area, through diverse formats such as specialty dining, boutique hotels, cultural and creative derivatives, and immersive theaters, the historical context of the Tang Yin IP has been transformed into an immersive cultural tourism experience. By "empowering space with culture", it creates a new consumption field that is "viewable, livable, visitable, and learnable", providing an innovative cultural tourism model for the modern reinterpretation of traditional culture.
During the symposium, the relevant person in charge of DoBe gave a detailed introduction to the company's development history and overall operations. As a leading enterprise in the industry, DoBe has consistently adhered to innovative concepts over the years, continuously exploring new models for urban renewal, industrial upgrading, and corporate services. DoBe has developed a comprehensive enterprise development lifecycle service system. It covers every stage from pre-entry consultation and site selection to post-entry operational support and resource alignment, providing enterprises with all-round, refined services.
The visit by Tsinghua SEM's inaugural DBA class not only provided an in-depth understanding of DoBe's innovative development concepts and practical experience, but also offered clear insights into industrial park operations and corporate service models. It further opened new perspectives for management practices in their respective fields and accumulated rich case studies for future research. Both parties look forward to using this event as a starting point to jointly discuss and explore innovative approaches to urban renewal and industrial incubation, contributing their respective strengths to promote high-quality development and economic transformation of Chinese enterprises.
