Mayor of Shangri-La, Yunnan Visits DoBe Group for Cultural Tourism Industry Collaboration Talks
Recently, Ju Yandong, Deputy Secretary of the Shangri-La Municipal Party Committee and Mayor of Shangri-La City, Yunnan Province, led a delegation to DoBe Group, conducted on-site research on the TAOHUAWU project under DoBe, and held exchange discussions.
During the inspection, Ju Yandong provided a detailed introduction to the developmental advantages of Shangri-La City. He pointed out that the city boasts unique natural resources, integrating multiple elements such as snow-capped mountains, canyons, lakes, and temples. It is a region where multiple ethnic groups coexist, diverse religions thrive, and various cultures converge. In recent years, the Shangri-La Municipal Party Committee and government have prioritized the cultural and tourism industry as a key pillar, actively promoting the integrated development of primary, secondary, and tertiary industries. Ju Yandong sincerely invited enterprises like DoBe Group to visit Shangri-La for inspections, exchanges, investment, and business opportunities, jointly planning development to help Shangri-La build comprehensive tourism—spanning all regions, seasons, and elements—and further embed the world-class brand "Shangri-La" into people's hearts.
Ju Yandong emphasized that Shangri-La City will thoroughly implement the important directives of General Secretary Xi Jinping during his inspection of Yunnan, vigorously advancing industrial development, investment promotion, and business environment optimization. Adhering to the service philosophy of "government revolves around enterprises, and enterprise matters are addressed promptly", the city will enhance whole-process factor support and full-cycle tracking services, deepen government-enterprise cooperation, promote the long-term development of enterprises in Shangri-La, and achieve mutual success.
DoBe Group welcomed the delegation and responded positively to Shangri-La's development potential. Shangri-La boasts world-class natural ecology and rich ethnic cultural heritage, making it an ideal location for developing high-quality cultural, sports, and tourism industries. DoBe has long focused on regional development opportunities and looks forward to participating in Shangri-La's cultural, sports, and tourism industry layout. It aims to deeply integrate its experience and resources in urban renewal, industrial operations, content incubation, IP creation, and the operation of integrated cultural, sports, and tourism projects with Shangri-La's unique endowments to explore innovative development models.
As a practitioner in the cultural, sports, and tourism industry, DoBe is currently screening destinations with unique charm and development potential from a national and global perspective, aiming to create benchmark projects with long-term influence through professional operations. This visit has laid the foundation for future cooperation between the government and enterprises. With the integration of culture, sports, and tourism as a bond, both parties will jointly explore new pathways for resource consolidation, project implementation, and industrial upgrading, driving high-quality development of the regional cultural tourism industry.
