Finals of the "Cultural and Creative Industry · Shanghai" Innovation and Entrepreneurship Competition to Commence on July 30
One company introduced a new algorithm that reduces VR data production costs for scenic areas by 85% and increases efficiency by 30 times. Their self-developed VR rendering acceleration module enables budget devices to deliver 8K-quality real-scene visuals. Another company developed a multi-modal cognitive motion algorithm group for sports and daily-use AR glasses, with China's first and currently only mass-produced sports AR glasses set to launch soon. Yet another company focuses on using AI technology to break through bottlenecks in comic and animation production, lowering creative barriers and costs while exponentially improving efficiency in individual production stages—speeding up processes by 120 times... Yesterday, the finals of the third "Cultural and Creative Industry · Shanghai" Innovation and Entrepreneurship Competition officially began at the DoBe WE@CENTURY.
On the first day of the "Intelligent Future+" track finals, standout projects sparked lively discussions. Outstanding cultural and creative talents ignited countless innovative sparks through intellectual exchange, injecting vibrant energy into Shanghai's cultural industry.
The Final: A Spectacular Showcase of Brilliance
Yesterday, heavy rain poured outside the window, while the "Cultural and Creative Industry · Shanghai" finals venue was brimming with "overflowing creativity, riding the waves to blossom". After rigorous selection in preliminary and semi-final rounds, the "Intelligent Future+" track saw 21 projects advance to the finals. These projects focus on powerful applications of AI, XR, and other technologies in cultural tourism, digital companionship, content creation, and other scenarios, providing new perspectives and tools for cultural dissemination. They innovate cultural formats and business models through technological empowerment.
Hangzhou Dayu Optoelectronics Technology Co., Ltd. during roadshow
Hangzhou Dayu Optoelectronics Technology Co., Ltd. introduced a new generation of 3D naked-eye display systems that solve issues like ghosting, dizziness, bulkiness, and charging maintenance found in current metaverse and 3D technologies on the market. This breakthrough ends foreign monopolies in this field. Notable applications include: providing 3D real-time launch simulation solutions for China's space station core module launches, 3D live broadcasts for the European Cup, and systems for the Civil Aviation Administration's control center. Its applications in smart education, LED cinemas, healthcare, military simulation, cultural tourism, and other fields are truly applause-worthy.
Shanghai Shengshun Cultural Development Co., Ltd. during roadshow
The "Instant Magic Cube" showcased by Shanghai Shengshun Cultural Development Co., Ltd. feels remarkably approachable. During last year's National Day Golden Week, the "Instant Magic Cube" made its debut along the Huangpu River. With a 33.27-million-pixel ultra-HD visual experience, binocular 8K lifelike visuals, and a fully immersive experience integrating hearing, touch, smell, thermal sensation, wind sensation, water sensation, hypergravity, weightlessness, and flight—alongside an innovative operation model of multi-IP rotating shows in a single hall—the "Instant Magic Cube" attracted over a thousand influencers to check in immediately, generating over 30 million discussions across platforms.
The AI emotional companion pet Fuzzoo was brought to the finals venue.
The AI emotional companion pet Fuzzoo, introduced by Shanghai Luobo Intelligent Technology Co., Ltd., has just landed on the seventh floor of Metro City. As an adorable AI pet that can be carried in a bag, each Fuzzoo possesses unique personalities and behaviors. With a near-constant cycle of restocking and selling out, it is redefining the smart trendy toy experience.
Creativity: Blooming in Full Splendor
To better discover, showcase, and nurture outstanding cultural and creative talents, projects, and enterprises, foster a thriving ecosystem for the cultural and creative industries, and promote high-quality development of Shanghai's cultural and creative sector, the third "Cultural and Creative Industry · Shanghai" Innovation and Entrepreneurship Competition has expanded its recruitment scope. Targeting domestic and international innovators, it gathered high-quality cultural and creative projects, receiving 1,765 entries, including 458 from outside Shanghai, with some overseas projects and university teams standing out. After rigorous selection in preliminary and semi-final rounds, 87 projects combining creativity and market potential advanced to the finals. From yesterday until August 2, they will compete fiercely across four major tracks: "Intelligent Future+", "Original Content Production+", "Cultural and Creative Empowerment of Fashion Consumer Goods+", and "Music Innovation+".
Beyond the "Intelligent Future+" track, today's "Original Content Production+" track featured numerous projects blending traditional Chinese and Shanghai-style aesthetics with sci-fi themes, including original IPs for films, games, and animations. Several immersive interactive projects will introduce new experiential models, injecting fresh momentum into cultural and creative innovation. The "Cultural and Creative Empowerment of Fashion Consumer Goods+" track aims to select new national trends, products, and brands infused with fashionable elements. It is believed that the beauty of objects will showcase the robust vitality of traditional culture, while the new paradigm of integrating traditional IP with modern trendy products will create cross-boundary connections with the lifestyle and consumption scenarios of Generation Z. This will help unleash the consumption potential through the synergy of culture, tourism, commerce, and sports. The "Music Innovation+" track on the final day takes AIGC technology as its core driving force, deeply integrating innovations in music application scenarios, music production and distribution, cross-boundary fusion of music IP, and music therapy, among other fields. It will inject transformative energy of intelligence into the industry and usher in a new era of music empowering diverse scenarios.
Service: Guardian Support Throughout the Journey
Yesterday, judges and guests engaged in rigorous questioning and evaluation of the competing projects, focusing on dimensions such as core technological competitiveness, intellectual property ownership, business models, core teams, user demographics, and revenue performance. In fact, this process of exchange and collision often expanded participants' perspectives, providing suggestions for innovative development and differentiated solutions. Indeed, the competition is not only committed to creating a spotlight stage for cultural exchange and creative collision but also to building a high-energy platform that attracts talent and supports enterprises. According to reports, the award ceremony is scheduled for early September, after which the organizing committee will offer a ten-point service system for winning enterprises, including "prize bonuses", "incubation and cultivation", "relocation and settlement support", "financial services", "publicity coverage", and "pitch event services". This comprehensive support aims to help outstanding talents and projects take root, flourish, and bear fruit in Shanghai, gathering emerging cultural and creative forces nationwide to jointly build the foundation for innovation and entrepreneurship in Shanghai's cultural and creative industry. Among them, as the co-organizer for the third consecutive year, DoBe Group has announced the 2025 "Cultural and Creative Industry · Shanghai" rental sponsorship policy, offering eligible participating companies a total of 12 million yuan in rental subsidies to provide tangible space support for the implementation of innovation and entrepreneurship projects. "Cultural and creative as well as technology innovation enterprises often have characteristics such as short startup timelines, small scales, and light assets, requiring tailored financial products and service solutions," said Yang Rong, President of Shanghai Bank Puxi Branch, on-site. "Shanghai Bank has designed comprehensive financial service products covering the entire lifecycle of competition enterprises, including batch-guaranteed loans, entrepreneurial guaranteed loans, R&D loans, and credit-optimized loans, among various online and offline products, with green approval channels activated. Additionally, our bank can provide strong support in commercial scenario implementation, capital market planning, and ecosystem resource connections, helping to incubate high-quality cultural and creative and technology innovation projects."
