Xinhua News Agency: DoBe Group—Empowering Cultural Innovation and Activating New Momentum for Youth Entrepreneurship
The following is the original report:
Recently, DoBe WE@AVIC, a subsidiary of DoBe Group, officially launched the Youth Entrepreneurship Incubation Base project, introducing the specialized workspace "DoBe StartCapsule". For just 1 RMB per square meter per day, eligible startup teams can secure independent office space in Shanghai's Xujiahui business district and access full-cycle enterprise development services. Since its founding in 2003, as a Shenzhen-listed industry leader in industrial park operation services, DoBe Group has consistently focused on the entire value chain of cultural and creative industries, supporting young entrepreneurs. Tens of thousands of cultural and creative enterprises have grown and matured step by step within DoBe's parks.
Premium Location with Ultra-Low Rent – Creating a "Launchpad" for Startups
Early in the morning, Julie arrived at the "DoBe StartCapsule" office, brewed a cup of tea, turned on her computer, and began preparing lessons. Julie has extensive experience in overseas exam preparation training. In 2021, she ventured into self-media, consistently sharing valuable content about study-abroad exams. As her account's performance improved, she embarked on an entrepreneurial path. Julie said that upon her first visit to DoBe StartCapsule, she was impressed by the campus environment and office space, signing the contract that very day and moving in the next. "First and foremost, it offers great value for money. The price of 1 RMB per square meter per day for entrepreneurs is truly fantastic. Moreover, the location is excellent, with many students and institutions in the surrounding area, making everything very suitable."
The first "DoBe StartCapsule" is located on the 19th floor of DoBe WE@AVIC in the core business district of Xujiahui, adjacent to Xujiahui Station of Metro Lines 1/9/11, with complete commercial facilities nearby. Teams moving in can enjoy open high-floor views and independent office spaces. Each office is equipped with an independent air conditioning system, as well as shared meeting rooms, negotiation areas, pantries, and printing facilities to meet the basic office needs of startups.
Additionally, "DoBe StartCapsule" will establish a comprehensive support system for startup teams, deeply integrating cultural and creative industry resources to create an acceleration platform covering the entire lifecycle of enterprises. The project brings together over a hundred industry experts from fields such as digital technology, cultural creativity, and enterprise services. Through one-on-one mentoring, industry salons, and other forms, it provides professional guidance to entrepreneurs. It also integrates investment and financing channels with local policy resources while offering value-added services like business registration and brand promotion to support the growth of startups.
Serving 200,000+ White-Collar Workers, Everything Centered on the Needs of Enterprises and People
In fact, there are many similar industrial parks specifically designed for young entrepreneurs like "DoBe StartCapsule" specialized office space within DoBe Group. "Young entrepreneurs are full of vitality and innovative thinking. We have been striving to meet their needs through better design and resource integration, building a service ecosystem for individuals, enterprises, and industries." A relevant official from DoBe Group stated.
Located on Hubei Road in Huangpu District, Shanghai, DoBe WE@ Shanghai Bookmall has created "five major scenarios" tailored to local conditions, planning vertically distributed functional spaces that cover a white-collar worker's entire day. The pocket garden at the entrance and the garden museum on the first floor encapsulate a century of Fuzhou Road culture while providing spaces for rest and social interaction. The premium office spaces distributed across various floors maximize work efficiency. The art store on the first floor, the sky lounge on the 12th floor, and the rooftop terrace inspire creativity beyond work hours. The 11th floor features a yoga studio, Yogaga, to relieve daily fatigue.
At DoBe Sports LOFT Creative Park@HONGKOU in Shanghai's Hongkou District, precise positioning of park clients and surrounding community needs activates spatial scenarios, creating a closed-loop ecosystem of "sports-inspired office spaces + multi-dimensional consumption + cultural experiences". This "five-zone integration" of park, block, community, commercial area, and scenic spot enhances commercial value and influence. It focuses on the "health + social" needs of young white-collar workers, strengthens sports characteristics, arranges sports equipment stores and badminton/basketball halls along the main road to form a consumption closed loop, creating a sports-themed "activity community". At the same time, themed investments have enriched supporting amenities, introducing dining, lifestyle services, and cultural offerings to establish a "15-minute happy living circle". Featured blocks attract curator-led brands, while night markets, craft breweries, and trendy LIVEHOUSE venues activate the nighttime economy—all through innovative scenario design that centers on human needs.
Building a "Micro-Ecosystem" for Entrepreneurial Incubation – Focused on the Entire Lifecycle of Enterprises
While providing a comfortable, ecological, and personalized high-quality office environment, the DoBe Group focuses on the actual needs of enterprises, offering a systematic and high-quality micro-ecological entrepreneurial environment that covers the entire life cycle of enterprises from start-up to maturity.
Last month, the 2025 Chinese Debate World Cup Finals were held in Beijing. Nearly 200 students from 24 globally renowned universities participated in the competition. The "Chinese Debate World Cup" has developed over a decade into a comprehensive social activity system covering 15 countries and regions across all age groups, actively conveying patriotic sentiments and highlighting the contemporary value of cultural heritage. The inception of the event's operator, Xixi Culture, was made possible through the incubation support of DoBe Group.
Founded in 2015 as a tenant enterprise in DoBe Beijing's park, Xixi Culture received various entrepreneurial supports from DoBe, including assistance in applying for Beijing's "Rent Subsidy" policy. In 2024, Xixi Culture won the "Investment Value Award" at the second "Cultural and Creative Industry · Shanghai" Innovation and Entrepreneurship Competition. DoBe signed an agreement with the company, providing capital injection and resource integration to offer a broader development platform. This supports Xixi in deepening content innovation in the Chinese debate field and expanding into integrated cultural tourism ventures.
According to a DoBe Group representative, after enterprises settle in DoBe parks, the group collaborates with government, corporate, media, and other resources to empower them through policy support, local resource integration, industrial ecosystem building, and promotional assistance. DoBe will also establish strategic cooperation alliances with upstream and downstream enterprises to promote the implementation of integrated projects in culture, innovation, technology, sports, and tourism. Through its overseas park service windows, it will build bridges for cross-border collaboration, helping enterprises connect with international technologies and markets.
Currently, DoBe has expanded to over 20 cities globally, signed nearly 100 cultural and creative industrial parks, and served 10,000+ cultural and creative enterprises as well as 200,000+ white-collar workers, achieving industrial agglomeration and an ecological closed loop. This year, DoBe will also provide eligible enterprises participating in the competition with a total of 12 million yuan in rental subsidies. A DoBe Group representative stated that DoBe will strive to unleash the unlimited potential of the cultural and creative industry, cultivate a group of internationally competitive enterprises, and promote the sustainable and healthy development of the entire industry. "We look forward to these promising enterprises achieving success in the domestic market and showcasing the power of Chinese innovation on the global stage in the future."
