Lao Shang - Helping High-End Founders Build IPs with Soul @ DoBer

As traffic acquisition grows increasingly expensive, how can one achieve high conversion rates with "zero paid promotion"? Today, we introduce a DoBe client – a MCN agency dedicated to capturing quality traffic through compelling content: Quanbo Power (Lao Shang's High-Conversion IP Building). Both The Morning News and Eastday.com recently featured the company in exclusive reports.

This Edition of DoBer: Quanbo Power @ DoBe E-Manor of Xihongqiao

A computer science graduate, Lao Shang once worked as a product manager at a major internet company, experiencing firsthand the industry's ups and downs. After transitioning to internet finance, he led the incubation of over 30 financial self-media IPs, including several million- and even ten-million-follower financial influencers. However, rapid growth was soon met with dual pressures: tightening policies and soaring traffic costs. At this point, with rich IP incubation experience, Lao Shang chose to leave the corporate world and embark on her entrepreneurial journey.

In April 2023, after stepping down from her management role, Lao Shang relearned every detail of IP operations, starting from editing videos herself. She took charge of a trader training account – the third video went "viral", surpassing a million views, gaining 50,000 followers across platforms within a month, and becoming an industry leader within a year. This success gave Lao Shang great confidence, and he and his two partners officially established the company, initially positioning it as an MCN agency in the vertical wealth management field.

Initially, Lao Shang and her partners endured a challenging phase of entrepreneurial exploration. The trio "clocked in" at Starbucks daily, brainstorming business strategies, conducting frequent cold calls, and accepting invitations for offline lectures – yet these efforts failed to bring stable, sustainable client sources. After much painful reflection, Lao Shang decided to build his own IP first. So he focused on content production and dedicated himself to operating his "Lao Shang's High-Conversion IP Building" account. Within a month, he gained 10,000 followers across the entire network, and within nine months, he gained 200,000 vertical followers across the entire network. As high-quality content attracted organic traffic, business followed. Lao Shang's unique IP-building methodology soon incubated top-tier IPs like @PresidentXia's Wealth Salon, @PresidentSun Family Office Circle, and @Cai Jing, even setting industry records with a single video reaching 19 million views and organically gaining over 80,000 followers. The company then shifted its focus to providing IP-building and training services for founders and experts across various industries. It was at this point that the once-unsteady "Quanbo Power" team finally put down roots at DoBe E-Manor of Xihongqiao in Shanghai's Qingpu District, where a steady stream of high-quality content continues to be produced.

As a MCN agency, it's uncommon to prominently feature "zero paid promotion" in the company introduction. As a strategist, Lao Shang emphasizes understanding the essence of short videos. She believes that short videos are a medium for achieving resonance and building trust with low costs and high frequency, making them an unparalleled choice for customer acquisition in the internet era.

Despite being in the traffic business, Lao Shang insists on zero paid promotion across all platforms. This confidence stems from years of practical insight: "Paid traffic is like renting a house, while content assets are like buying land". They believe that, whether for Lao Shang's personal IP or the IPs they operate, the organic traffic generated through high-quality content has stronger stickiness and greater value. So, how does one attract such traffic? Quanbo Power's answer lies in a profound understanding of human nature. Years of experience in the financial industry, serving over a million investors, have honed this deep insight into a powerful engine for content creation.

In today's world where content is so homogenized, "Lao Shang's High-Conversion IP Building" uses a unique "four-dimensional positioning method" to create sustainable traffic for each IP from four perspectives: business, persona style, users, and content. Lao Shang excels at capturing the "soul" of founders, identifying unique positioning and extracting irreplicable IP characteristics based on each founder's personality traits, endowing every IP with the rare "human touch" in today's internet landscape. For example, in @PresidentXia's Wealth Salon, Lao Shang precisely captured Xia's dual identity as a "bank president" and "mother of a U.S. high school student", crafting content around these roles to effectively reach an audience with assets exceeding 3 million. In @PresidentSun's Family Office Circle, the mystique of the "family office" domain was amplified by highlighting Sun's personal trait of "emotional stability", attracting traffic that truly matched the user profile.

Thus, Lao Shang offers founders not just an account with traffic but a proven methodology for consistent results, enabling each founder to attract high-quality traffic by staying true to themselves.

The positioning of Quanbo Power ("Lao Shang's High-Conversion IP Building") is not as a training institution but as a"KPI-driven" business operation team. Lao Shang and his team not only help founders solve traffic issues but also handle product planning and business consulting, guiding IPs to evolve into commercial entities that endure beyond traffic cycles. Currently, Quanbo Power has helped founders from various sectors such as finance, insurance, education, beauty, and pet industries successfully build top-tier IPs.

"Hand-edited 4,000 videos", "Live streaming coaching helped amateurs achieve 7,000 online viewers in a single session", "Create an evolutionary path for IP commercialization", "Enroll with positioning and graduate with videos"—these are all part of Lao Shang's "teaching-through-doing" delivery capabilities. Her services span diverse groups, from executives of A-share listed companies to wealth advisors in Singapore, even achieving the miracle of "a zero-experience student gaining 300+ leads from one video, solving a year's worth of business needs". For two years, the team has focused on client delivery, using success stories, high-quality content, and end-to-end services to drive word-of-mouth referrals. At the same time, they've deepened their commitment to scenario value by moving into DoBe E-Manor of Xihongqiao, leveraging DoBe's resources to create high-end interview settings and foster broader client collaborations.

In its early days, Quanbo Power team worked from cafés before hosting its first offline course in a shared office. With growing client visits, short video shoots, and livestream demands, the team urgently sought independent office space. At DoBe E-Manor of Xihongqiao, Lao Shang discovered that beyond quality office setups, the park offered multiple beautifully decorated public areas ideal for video shoots and livestreams – settings so well-crafted they earned praise from U.S.-based clients. The park also provided substantial policy support, and shortly after moving in, the team received business inquiries from fellow entrepreneurs within the park. The vibrant entrepreneurial atmosphere further inspired the team to continue creating exceptional content.

Lao Shang believes that the ultimate goal of all business is the competition for trust, and the essence of short videos is moving the CEO's office to the user's fingertips. Facing the rising tide of AI, she maintains that while media formats may cycle every 20 years, human resonance remains timeless. Only by infusing content with soul can every founder secure sustainable, quality traffic.