"How Business Owners Can Build a Personal IP from 0 to 1 Without Detours?" Find the Answer at DoBe PINK

"In May, I spent 100,000 RMB hiring a coach to build my IP, but I couldn't sustain it for more than two and a half months — spending hours scrolling through Douyin every day, writing scripts, and memorizing lines. I didn't even have a Douyin account before. It was truly agonizing!" On the afternoon of October 16th, at the DoBe PINK salon held at DoBe WE@ Shanghai Bookmall in Huangpu District, Shanghai, this complaint from a female entrepreneur was met with immediate murmurs of agreement and "I totally relate!" from the audience. That day, nearly 30 female entrepreneurs from various DoBe parks gathered here. The substantive sharing by Pan Gaopan, an IP strategy director, and Susu, a commercial IP director, hit right at the core pain points of building an IP from the very start.

"Many people stumble when building an IP because they confuse a commercial IP with being a self-media creator or an internet celebrity!" Pan Gaopan began by highlighting the key differences between these three concepts—a point he emphasized in his book "Getting the First Step Right: Foundational Awareness and Basic Methodology for Entrepreneurs Building IPs": "Self-media is about posting content casually, internet celebrities rely on talent and trends to grab attention, but a 'business IP' must demonstrate high-level awareness, personal stories, and professional insights. The core goal is to make clients 'remember you, trust you, and pay for you'. This is a company's 'second growth curve', not just about creating viral skits for traffic."

This resonated deeply with the entrepreneurs present. "Exactly! I was practicing my on-camera presence every day before, but never thought about what my clients actually care about. The more I did it, the more exhausted I felt," one remarked. Pan Gaopan then elaborated on his proposed "Four-Level Progression of Business Owner IP Commercial Objectives": first, establishing trust; second, breaking through circles; third, driving business growth; and finally, achieving industry influence. "Spending 100,000 RMB just scrolling Douyin and memorizing scripts only stays at the surface level of 'creating content' without connecting it to 'building trust' or 'driving business' — it's like firing bullets (content) without first securing your hilltop (positioning). No wonder it feels useless," he explained. He also added the "Three Elements of an IP": Positioning is the hilltop (uniqueness), Content is the ammunition (valuable expression), and Industry is the foundation (serving the business). "Without all three, an IP is just an empty shell."

Susu, drawing on her experience serving over 300 renowned brands, directly presented an "Enterprise IP Challenges Checklist" — a core component of her framework The Customer Acquisition Mindset Essential for High-Value IPs: "Have you all encountered problems like 'high customer acquisition costs, narrow circles', 'long sales cycles, over-reliance on top salespeople', or 'professional expertise going unseen'?" Nearly every hand in the room went up. Susu continued, "The era of traffic dividends is over; we're now in the era of trust dividends. A business owner's IP is the key to solving these problems — using authentic, personable expression to lower acquisition costs and professional content to increase conversion rates. This is the fundamental driver for building an IP."

During the "Open Mic for Business Owner IPs" session, the two mentors provided on-site, one-on-one customized IP content plans for the entrepreneurs, including actionable topic directions and practical filming/editing services. Multiple entrepreneurs shared their actual confusion, challenges, and phase achievements in exploring IP building, fostering interactive exchange.

When sharing her experience, Wei Minyue, founder of "The Crawling Universe" from the Suzhou DoBe Yulangqiaobang, naturally integrated her field (reptiles/amphibians) and spoke candidly about the event's impact: "Every little moment that helps more people accept these cold-blooded animals is a highlight for me. Actually, I'm currently in a period of confusion regarding my IP development. All the answers today precisely addressed my confusions and opened my eyes, helping me avoid many detours. No matter what industry you're in, staying true to your original aspiration and persisting in being yourself is most important. I hope we can all become 'Better Together'."

At the end of the event, DoBe PINK presented new members with badges engraved with the words "Love, Beauty, Strength." Since its establishment in March 2024, DoBe PINK has hosted 6 events, attracting numerous female entrepreneurs from DoBe parks. It aims to pool strength to help members showcase their best selves and build a collaborative community circle for Chinese women in business.

We sincerely welcome more outstanding female entrepreneurs to join us,

to grow together with DoBe PINK and achieve mutual success.

If you're interested in joining us,

feel free to contact us through the official account backend!

If you encounter any issues or have valuable suggestions within the DoBe park, please feel free to contact us via:

Official Complaint and Suggestion Email for the Chairman: jack@dobechina.com